ILLIT: The Rising Stars of HYBE's Global Kpop

ILLIT is HYBE's new girl group, formed through the global audition program 'Are You Next' as a multinational quintet.

The group name signifies "being able to become anything and the excitement of what will come," consisting of three Koreans and two Japanese members.

The eldest was born in 2004, and the youngest in 2008. Although they debuted less than a month ago, they have already received praise for their proficiency, uncharacteristic of newcomers.

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The debut album teaser of ILLIT featured a dreamy concept encapsulating the youth of teenage girls.

Initially compared to NewJeans, the public started recognizing ILLIT's unique sensibility after their debut song 'Magnetic,' and comparisons to NewJeans gradually decreased.

Unlike NewJeans' kitschy and hip vibe, ILLIT has a more fluffy and fairy-tale-like feel, preferring a fresh and cute concept over a girl crush theme due to their young and adorable image.

ILLIT attended the showcase for their mini-album 'SUPER REAL ME' in the Blue Square Mastercard Hall in Yongsan District, Seoul.

Following LE SSERAFIM and NewJeans, ILLIT is the third girl group introduced by HYBE and the first created by BELIFT Lab, associated with ENHYPEN.

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Just four days after their debut, ILLIT achieved the fastest 1 million monthly listeners on Spotify among K-pop artists and recorded the highest initial sales for a debut album by a girl group.

Their debut song 'Magnetic' is catchy, and their performances are inherently charming, uplifting the mood of the audience.

The chemistry and personalities of the ILLIT members appeal to many fans, and their imperfections off-stage enhance their relatability and likeability.

Having honed their skills through competitive auditions, ILLIT has the youthful energy to fit any concept and the potential to become a formidable super idol.

If they continue to convey their sensibilities and highlight each member's charm, they are poised to leave a significant mark in K-pop history.

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