SEVENTEEN Corrects BBC's

"AI Lyrics" Error... "All Music Created by Humans"
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SEVENTEEN has officially addressed and corrected a false report by BBC regarding the use of artificial intelligence (AI) in their music.
On the 14th, Pledis, SEVENTEEN's agency, stated,

"It is not true that AI was used in SEVENTEEN's song lyrics." This response was directed at BBC's erroneous report, with the agency emphasizing, "We have conveyed our stance to the foreign media outlet that reported the incorrect information to correct the content."

The problematic BBC article, titled "Can K-Pop's AI Experiment Succeed?" was published on the 11th (local time).

In this article, BBC mentioned that SEVENTEEN and other famous K-Pop artists use AI technology to create music videos and write lyrics. It specifically claimed that SEVENTEEN's "Maestro" music video contained AI-generated scenes and that AI contributed to the lyrics.

However, this misunderstanding seems to have originated from comments made by Woozi, a SEVENTEEN member and producer. During a press conference in April, Woozi stated, "Of course, we have tried AI lyric writing and composing. Instead of complaining, we practiced keeping up with it." This meant that they experimented with AI tools to understand their pros and cons, reflecting those insights in their music creation process.

To clear up the misunderstanding, Woozi took to social media, posting, "All of SEVENTEEN's music is written and composed by human creators," dispelling any confusion.

A music industry expert commented,
"While the use of AI in the music creation process is increasing with the advancement of technology, human creativity and emotion remain essential.
SEVENTEEN's case highlights the importance of distinguishing between AI-assisted experiments and actual creative processes."
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This incident underscores the growing interest in AI technology within the K-Pop industry and the importance of accurate information dissemination.

Misunderstandings about the creative processes of K-Pop artists can affect their image and credibility, necessitating more cautious reporting in the future.

Through this clarification, SEVENTEEN reaffirmed the authenticity of their music creation process, likely strengthening the trust of their fans. The future use of AI technology in the K-Pop industry, and how artists approach it, will be closely watched.
Observers are particularly interested in how SEVENTEEN and other K-Pop artists will maintain their creativity and musical identity in the AI era.

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