Starship Artists Release Reactions to K.will's New Music Video...

"It's like a well-made movie"
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To celebrate the release of vocalist K.will's new album, artists from Starship Entertainment have come together to react to his music video.

On the 11th, K.will released a reaction video of his fellow artists watching the music video for the title track 'No Sad Song For My Broken Heart' (Prod. Yoon Sang) from his 7th mini-album 'All The Way' on his official SNS channel.

This reaction video featured a wide range of Starship artists, including Monsta X's Shownu, WJSN's Exy, Soobin, Eunseo, Yeoreum, Dayoung, Yeonjung, Jeong Sewoon, Cravity's Allen and Jungmo, IVE's Jang Wonyoung and Leeseo, as well as actors from 'Kongaltan' Shin Hyun-soo, Son Woo-hyun, Han Min, Shin Seung-ho, and Yoo Hyun-soo.

These artists each analyzed the music video and enjoyed K.will's song in their own ways. They marveled at the cinematic visuals, and actors Shin Hyun-soo and Shin Seung-ho showed particular interest in the music video's plot and emotional scenes performed by Seo In-guk and Ahn Jae-hyun.

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IVE's Jang Wonyoung remarked,

"It's worth watching multiple times. Every scene is significant,"

while Jeong Sewoon said, "It felt like watching a well-made movie."
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Actor Shin Seung-ho praised, "K.will's voice fits any drama and story," with Shin Hyun-soo adding, "K.will is K.will."

'No Sad Song For My Broken Heart' is a break-up song that captures K.will's unchanging emotional depth.

The music video continues the story from his 2012 release 'Please Don't...' featuring Seo In-guk and Ahn Jae-hyun, generating significant interest.

It topped the YouTube Music Video Trending Worldwide list and has garnered over 4.99 million views as of July 11, 2024.

Music critics have noted,
"K.will's new album reaffirms his musical identity. The continuity and storytelling in the music video set a new trend for K-pop videos."

K.will will also hold a fan meeting titled 'K.mping' on August 17 at the Mary Hall Grand Theatre at Sogang University.
He is expected to share stories about his new album and interact closely with fans.

This reaction video showcases the camaraderie and support among Starship Entertainment artists, positively impacting both the agency's and artists' public images and contributing to a supportive culture in the K-pop industry.